About the project:
-
TA:
men and women, lovers of country theme
-
GOAL:
at least 50 reviews every week
-
Term of the work:
3 months
Case Amazon
6954
Leads
$1.23
Cost for lead
904
Purchases
723
Reviews
About the project
Commodity business on Amazon is still a very profitable area, especially for businessmen beginners from the CIS countries. But like everywhere else, it has its difficulties. Every year the competition is growing and you need to engage in additional promotion of your product.
Most Amazon users don’t scroll past the first page. And when a product has few sales and reviews, getting into the first positions is almost impossible. The algorithm brings sellers with a good rating to the top.
It was with such a problem that a client who was engaged in the sale of goods for the garden approached us.
About the project:
TA:
men and women, lovers of country theme
GOAL:
at least 50 reviews every week
Term of the work:
3 months
What we did:
We started by segmenting the audience and testing different advertisements. After that, they conducted an analysis and began to scale up advertising campaigns that showed the best results.
For 3 months of work, we received 6,954 leads, 904 of which were converted into sales. Here’s the full performance report:
Summing up
The customer was completely satisfied with the results of the work because the KPI of 50 reviews per week was even exceeded. As a result, the rating rose from 3.9 to 4.8.
6954
Leads
$1.23
Cost for lead
904
Purchases
723
Reviews
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