Case SMM
1950
Target followers
35
Requests from
a form
135
Leads
Project description
And again the case, we often did something with them, but oh well)
This time, we will analyze the niche of studying abroad. It’s pretty interesting, so I think you’ll enjoy reading what we did to get 170 leads.
A TASK
She was the most banal – to increase the amount of traffic to the group and receive daily leads from social. networks. Increase activity in the group and fill the group with the target audience.
PROBLEM
The website, the website was a very big problem, just a huge one! What am I, see for yourself: Medu Group Here you can find treatment, study abroad, and a lot of unnecessary information. As a result, traffic was simply lost on the site, we understood this and came up with a way out of the situation, we will talk about it later.
THE TARGET AUDIENCE
TA:
Students
AGE:
from 16 to
30 years old
GEO:
Russia, CIS
HOW WE COLLECTED THE BASES:
P.S. Who cares how we collected them, by what groups, with what requests, etc. just write to the PM of the group, we will describe everything in more detail, we will provide all the groups, how many bases turned out, how much test, etc.
WHAT WE DID
Stages of work
WORKED OUT A STRATEGY
ATTRACT TARGET SUBSCRIBERS
We attracted targeted subscribers based on the database we collected (whom we collected is described above).
We started work on December 19 when there were 4,009 members in the group and during the work there were already 5,959 members in the group on January 29!
LAUNCHED TARGETING ADVERTISING
Our TA was the CIS, so I can’t give statistics on TA in the group, since it makes no sense. According to this scenario, our target audience is from any city and country.
We launched targeting ads for promotional posts, sewing UTM tags into the link so that the client could accurately track where the person came from. But, as we have already said, we had a problem that the traffic on the site was simply lost hard, and the client could not allocate money for a full-fledged landing. We decided to make a landing page inside VKontakte, this is how it looks like: Vkontakte
By clicking on the “ORDER” button, we went to a Google form where a person left a request. This greatly increased traffic conversion. When we uploaded to the site, we could not track anything at all, there was no capture form on the site.
We only targeted posts. I show what they were like: This post was tuned to the audience that we collected in groups of learning English:
We got these results. If you have noticed, we have polls attached to our posts, we additionally contact people who voted in the poll, and already in personal correspondence we answer questions and close for a consultation.
This gives very good results ( $6.34 spent – 35 clicks = $0.18 click price)
This post was spinning around the same audience, but in the form of a different teaser, and this is what happened.
We got the following results – the result of the transitions is terrible, but the unsubscribe gave a good result.
Received 43 clicks = $0.19 click price.
We also made placements in groups with target audience, processed people who joined the group and took their numbers for consultation.
As we said, the problem was in the site. We had to create a mini-landing on VKontakte itself, therefore, it was not possible to clearly track the traffic, but the requests were targeted. Why did we decide this, you ask? This is because when getting to such a landing page in VK, a person clicks “Sign up” – he gets to a form in Google and answers 15 questions that a person who does not understand the topic and does not understand will not be able to answer. So, it cannot be non-targeted)) Actually, here is the form itself: Google Form.
WHAT WE GOT
PER MONTH OF WORK
WE GOT:
Summing up
We were able to achieve the goal set before us, and the client was satisfied.
Project cost - $400
1950
Target followers
35
Requests from
a form
135
Leads
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