Case SMM

Medu Group - Studying abroad

1950

Target followers

35

Requests from
a form

135

Leads

Project description

And again the case, we often did something with them, but oh well)

This time, we will analyze the niche of studying abroad. It’s pretty interesting, so I think you’ll enjoy reading what we did to get 170 leads.

A TASK

She was the most banal – to increase the amount of traffic to the group and receive daily leads from social. networks. Increase activity in the group and fill the group with the target audience.

PROBLEM

The website, the website was a very big problem, just a huge one! What am I, see for yourself: Medu Group Here you can find treatment, study abroad, and a lot of unnecessary information. As a result, traffic was simply lost on the site, we understood this and came up with a way out of the situation, we will talk about it later.

THE TARGET AUDIENCE

TA:

Students
AGE:

from 16 to
30 years old
GEO:

Russia, CIS

The student has goals in life, is interested in learning foreign languages, education in Korea (K-POP, dramas, manga, anime, subscribed to groups on the culture of Korea, China and Japan).
Students of European education can be subscribers of groups on grants, internships, thematic groups on different European countries.
They mainly bought Korea, since Europe appeared relatively recently.

HOW WE COLLECTED THE BASES:

We collected active subscribers in groups of learning English according to the criteria of the client.
We gathered everyone who is interested in Manga (We also had such eyes – O_o, what is Manga?)
Gathered People Interested in Dramas
Gathered fans of Japanese and Chinese culture
Went through competitors

P.S. Who cares how we collected them, by what groups, with what requests, etc. just write to the PM of the group, we will describe everything in more detail, we will provide all the groups, how many bases turned out, how much test, etc.

WHAT WE DID

Stages of work

Creating and designing a community
Filling the community with content
Attracting targeted subscribers
Launch of advertising in VK and FB leading to the community
Launch and distribution of the promotion to groups with the target audience
Community moderation and work with the audience

WE MADE A COMMUNITY

REGISTERED SUBGROUPS OF PRODUCTS

WE POSTED PRODUCTS

WORKED OUT A STRATEGY

We worked out a content strategy, since we attracted people who are interested in studying in Europe and Asia to the group, then all the content was focused on this target audience. We launched selling posts to interact with the target audience and, as we can see, received a response from it:

SHOWED PROFESSIONALISM

We showed in posts how cool it is to study abroad and fueled interest in learning, showed how beautiful it is “not here”:

ATTRACT TARGET SUBSCRIBERS

We attracted targeted subscribers based on the database we collected (whom we collected is described above).

We started work on December 19 when there were 4,009 members in the group and during the work there were already 5,959 members in the group on January 29!

This is the result of a little more than a month of work, since we had holidays from December 30 to January 9, and only delayed posting to the group was set up and, roughly speaking, we received 1950 people in a month of work.

LAUNCHED TARGETING ADVERTISING

Our TA was the CIS, so I can’t give statistics on TA in the group, since it makes no sense. According to this scenario, our target audience is from any city and country.

We launched targeting ads for promotional posts, sewing UTM tags into the link so that the client could accurately track where the person came from. But, as we have already said, we had a problem that the traffic on the site was simply lost hard, and the client could not allocate money for a full-fledged landing. We decided to make a landing page inside VKontakte, this is how it looks like: Vkontakte

By clicking on the “ORDER” button, we went to a Google form where a person left a request. This greatly increased traffic conversion. When we uploaded to the site, we could not track anything at all, there was no capture form on the site.

We only targeted posts. I show what they were like: This post was tuned to the audience that we collected in groups of learning English:

We got these results. If you have noticed, we have polls attached to our posts, we additionally contact people who voted in the poll, and already in personal correspondence we answer questions and close for a consultation.

This gives very good results ( $6.34 spent – 35 clicks = $0.18 click price)

This post was spinning around the same audience, but in the form of a different teaser, and this is what happened.

We got the following results – the result of the transitions is terrible, but the unsubscribe gave a good result.

Received 43 clicks = $0.19 click price.

Spent $8.73 and received 64 transitions = $0.13 transition price

Spent $12.53 and received 89 clicks = $0.13 click price

TOTAL TARGETING STATISTICS:

We also made placements in groups with target audience, processed people who joined the group and took their numbers for consultation.

As we said, the problem was in the site. We had to create a mini-landing on VKontakte itself, therefore, it was not possible to clearly track the traffic, but the requests were targeted. Why did we decide this, you ask? This is because when getting to such a landing page in VK, a person clicks “Sign up” – he gets to a form in Google and answers 15 questions that a person who does not understand the topic and does not understand will not be able to answer. So, it cannot be non-targeted)) Actually, here is the form itself: Google Form.

WHAT WE GOT
PER MONTH OF WORK

WE GOT: