Case Facebook/Instagram

Best Youtubers - Promotion of Kids channels on YouTube

62360

Leads

$94 676.75

Budget for 14 months

$1.50

Average price for lead

About the project:

TA:

Parents of children aged 2-12
Task:

the maximum number of leads per webinar with a further closing for a purchase
GEO:

Russia, Ukraine, Europe, USA, Canada

Maxim Rogovtsev, founder of the Best Youtubersproject – aimed at producing and promoting children’s channels on Youtube.

Goal — targeted applications for the webinar.

The theme of the web is “producing your child on Youtube”.

The first stages of our work:

First, we had to decide on our target audience.

You do not need to think long here to single out parents and other children’s interests.

Launched on the necessary GEO, applications went for $1.90. Sounds like great, $0.55 cheaper than planned. Moreover, after optimizing and disabling weak links, we lowered the price to $1.1. and by connecting retarget and LAL, we managed to reduce the price to $0.60. The result was shocking.

But not everything is so simple. Having received feedback from the customer, it turned out that the profitability on the web is high, but the purchasing power after the web is low. This was due to the fact that the cost of the offer is quite high and not everyone can afford it.

How did we get out in this case?

We launched the same parents but crossed them with a solvent audience. As a result, we got rich parents who are ready to buy a course for that kind of money without any problems.

The price of the application increased by $0.5 – $0.6, but in return the customer received not only a lot of leads, but also regular sales. This situation once again makes us understand how important customer feedback is to understand the quality of received applications, at least.

Second stage of work:

Since the launch in Russia and Ukraine was successful, we decided to connect Europe and America.

At the output, we received 223 applications for $1.42, and most importantly, 2 TIMES higher conversion into the purchase of the course.

If we talk about the result that Best Youtubers received, then for the entire period of work $94 676.74 were spent, 62360 leads were received at the output, the average cost of a lead was $1.50.

The client began to receive systematic orders for the purchase of the full course, which was the main task of launching advertising.

Conclusions: The launch strategy should always come from the offer itself, its price and the audience that can afford such an offer. In our case, the offer is quite expensive, and it makes no sense to show it to all parents. We need those who will buy training, and not just those who are interested.

I hope you, after reading this article, will now be more careful in choosing an audience, and make a profit 2 times faster and cheaper.

Summing up

Client is happy. We keep working)

62360

Leads

$94 676.75

Budget for 14 months

$1.50

Average price for lead

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