Case Leadgen

Modern arts school Eaartschool

2

hot leads
a day

43

leads
for campaign

23

working
days

Project description

Cats do meow-meow, dogs do woof-woof, and hamsters … hamsters are silent and act!

Catch a new case from our hamsters!

Ekaterina Teteneva, the founder of the EAart art studio, from Ekaterinburg, contacted us.

Yeahhhhhh…..

A TASK

Find the most interested audience. Prepare several variants of the script and implement the best one to increase the conversion rate of the abandoned lead and purchase.

PROBLEM

As the proverb says: “They meet by clothes …”, in our case, clothes are the design of the group and the site, the purpose of which is to inform and interest as much as possible. So, Ekaterina’s design was, to put it mildly, not very good. Our designer had to work hard to bring everything back to normal. In the future, as Ekaterina said, the price of a subscriber from targeting began to come out cheaper and people began to contact the group more (pfff, of course, the design of the group is like the first screen of a landing page, it decides). Well, there were no pitfalls in the work itself, everything went well.

THE TARGET AUDIENCE

GEO:

Yekaterinburg
Gender:

Women
Age:

22-35

The most important question is “Whom are we selling to?”.

The brief describes it this way:

Geo – Yekaterinburg
Gender – Women
Age from 22 to 35 years

We thought and decided to choose 4 categories of target audience:

Sphere of make-up, floristry and other creative professions;
Girls who do not work, they have rich husbands and they are looking for where to spend time (they live in the center);
We decided to take people from architectural academies;
Creativity, drawing, fashion, travel.

Based on the above criteria, several bases were collected:

1) by keywords: “school of drawing” and “painting”
2) various women’s trainings, master classes
(TA who is looking for where to spend time)
3) by location (near a shopping mall, residential complexes, restaurants, etc.)
4) travel agencies
5) makeup and floristry

SCHOOL ADVANTAGES

Of course, there were a lot of them in the brief (and who doesn’t love their school), but we singled out those that helped us in closing people:

a form of loyalty in the schedule and installment payment for courses
many gifts and competitions for students of the studio

WHAT "WORKED"
AND WHAT NOT REALLY

2 bases performed poorly:

Collected from various women’s training workshops (TA, who is looking for where to spend time).
But, to be honest, we didn’t focus on it, there was more of an impetus from the client to this base, she asked her to try it.
Makeup artists and florists

The rest of the bases were not bad, but not good enough either.

We workedwith 100+ people from different bases per day and made 1 lead
(Just 1 lead per day is even worse than staying hungry for an hour).

Here we got together and decided to use a tool that allows you to track people who have joined competitor groups. By adding our school’s competitors to the tool, we gathered the most interestedin this niche and invited them to our school!

The main bases in tandem with the partisan gave us a good result.

OUTPUT

As a result, the leads received maximum information, were fully informed about all the courses and MC, about the location, cost and dates.

At the beginning of the work, we asked our client to contact the leads as they entered the table, while they were “warm”, and this gave its results.

On average, there were 2 hot leads per day.

43 leads per month

Summing up

Цель, поставленную перед нами, мы смогли достичь, и клиент остался доволен.

Project cost - $160

2

hot leads
a day

43

leads
for campaign

23

working
days

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